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Under Armor Inc Deserves Its Rock-Bottom Valuation
Investors would be wise to avoid UA stock until it hits rock bottom
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css_animation=”fadeInLeft”]Ghosts and goblins weren’t the only things scaring people on Halloween this year. Under Armour Inc. (NYSE:UA, UAA) shareholders had a fright of their own when the company reported its third-quarter earnings.
UA stock made its way more than 20% lower following the results as traders fled from the company after seeing worrisome top-line results.
UA’s Third-Quarter Disaster
On Tuesday morning, UA’s third-quarter results had but one bright spot — adjusted earnings per share came in a 22 cents, above analysts’ expectations of 19 cents.
However, the good news ended there. A deeper look into the firm’s earnings showed lagging demand, operational issues and shaky future guidance.
UA was able to eek out a 2.2% revenue increase in its footwear business, as well as a 15.9% increase in connected fitness revenue. That was good news as both segments have been highlighted as important parts of the firm’s strategic plan.
But the gains were largely overshadowed by the fact that Under Armour’s apparel sales were down 8% overall. The firm’s gross margin declined to 46.2% due to the company’s need to manage inventory issues.
Under Armour also saw revenue increase in Latin America, Asia-Pacific, Europe, the Middle East and Africa. But again, those successes were mostly overlooked as investors focused on the fact that revenues in the North American market, where the firm does most of its business, fell by a whopping 12.1%.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_raw_html]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[/vc_raw_html][vc_raw_html]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[/vc_raw_html][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css_animation=”fadeIn”]
Where UA Goes from Here
The negative reaction to the firm’s poor third-quarter results was further magnified by pared down future guidance. Initially, UA management saw net revenue for 2017 rising by around 10%. The revised guidance suggested only a low single-digit increase for the year.
Margins are seen declining by at least 190 basis points. The firm’s operating income is expected to fall between $140 and $150 million. That’s a major step down from previous estimates of between $280 and $300 million.
UA as a Crumbling Company
The ultra-low UA stock price that followed the firm’s third-quarter earnings was deserved. Investors are right to be scared.
Under Armour is falling out of favor in its home market and its supposed lifeline, footwear endorsed by NBA superstar Steph Curry, has had a lackluster reception from fans.[/vc_column_text][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row]